Merge two respected, successful and long-running family businesses under a newly unified Arborgreen brand, reduce customer confusion in the transition, and protect the established brand equity and trust in both brands.
Insight
As stand-alone businesses, both were brilliant; proven performers with loyal customers, delivering outstanding service. So what could be better than combining the two together?
Solution
Fuel’s bespoke new brand was borne from the realisation that the two businesses really were better together. Better outcomes, better business. The contrast in fonts of the logotype, and the mirrored nature of the momentum pattern brings alive the Better Together idea in a cohesive visual system.
