Re-launch and re-position Avenge as the best product to deliver high quality wool clip and defend against cheaper generic new market entrants.
Insight
Farmers always blame the farm and sheep next door for bringing lice onto their land.
Solution
We armed Sam Kekovich with Avenge, and created a tongue-in-cheek border control campaign, with Sam as a farm security vigilante, to empower sheep famers across Australia.
Outcomes
50%
market share achieved
12.5%
increase in sales
'they consistently know how to simplify complex ideas into a clear message'
"We continue to partner with Fuel as they consistently know how to simplify complex ideas into a clear message with creative that engages our customers"
