Develop brand strategy, positioning and a contemporary visual language for IVECO Australia that reflected the brand's forward thinking, while remaining true to the global brand.
Insight
Other than the IVECO logo and navy blue, the IVECO Australia brand was lacking a clear visual language and differentiating positioning.
Solution
Using a momentum device as an identifiable shape, an updated typeface and including new shades of blue in the brand, the new IVECO Australia brand reflects the transformative, technology-driven product and service the company offers.
