There are few institutions as rich in meaning, tradition, and purpose as a Catholic school, yet they can often seem impenetrable from the outside looking in. This tension lay at the core of Padua College’s challenge. Despite its category-leading educational program, modern facilities, and a purpose-led model of holistic education, the school battled misconceptions and cultural baggage around its Catholic identity.
It needed a way to articulate its mission, and to transform its Catholic identity into an invitation to parents – rather than an area of ambiguity.
In every interaction, one truth stood above the rest: students were the best expression of the school’s character. So, we put people at the centre: positioning the brand around students, not the institution. This became the school’s brand platform: “Motivating Every Purpose”.
At the heart of work was a new narrative, seen through the eyes of Padua’s own students. Facilities became rich, stimulating environments for discovery and growth – not just classrooms and concert halls. Subject offerings and study paths evolved into a commitment to holistically educating the whole person:guiding every student’s intellectual, moral, and spiritual development, empowering them to find and pursue their purpose.
Partnering with Padua, we shaped a cohesive, purposeful, and authentic brand through a comprehensive brand identity, tone of voice, and a full brand suite of collateral. Then, we brought the story of purpose to life through a brand film that followed individual student journeys – watching them explore, discover, and grow up before your eyes.
The best part? We stayed true to the strength of the Catholic education system:an unwavering belief in the inherent dignity, worth, and potential of every student.
Motivating Every Purpose enabled us to reframe every aspect of the brand around students.
They helped us articulate exactly why our school is so special, and built a brand that captures our spirit, celebrates our students, and reflects the pride we all have in Padua. As strategists, creatives, and brand masters, they're a true partner who have genuinely invested in our brand and given it the tools to grow with confidence.
Emily McDougall
Head of Marketing & Enrolments
Padua College
