Discover: Fuelling brands with purpose.
A discussion with Tim Kidman.
Discover our CEO’s recent chat on building brands with purpose, B2B vs B2C, and the relentless drive behind The Fuel Agency.
In his Bite Sides podcast interview, Tim Kidman shares how The Fuel Agency was built around a core belief: strategy and creativity must be accountable. He speaks to the need for purpose-driven branding - helping clients uncover the “why” behind what they do, and ensuring that every idea, no matter how creative, delivers real, measurable impact.
With a background spanning psychology, business, and decades of marketing experience, Tim brings a grounded, insight-led approach to brand building that cuts through fluff and focuses on clarity, challenge, and commercial effectiveness.
He also dives into the nuances between B2B and B2C branding, noting that while audiences and sales cycles differ, both require emotional resonance and meaning. Whether he’s working with a logistics network or a consumer food brand, his goal is the same: to help organisations define who they are, where they’re going, and how to communicate that with conviction.It’s this mix of curiosity, strategic depth, and clear creative thinking that defines his leadership - and the agency’s growing reputation for delivering brandwork that moves both people and business forward.
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