When Bubs approached Fuel, they were looking for more than just a rebrand - they wanted to connect with modern parents on a deeper level. Recognising that modern parents crave more than products — they seek brands that align with their values — Fuel crafted a platform that speaks to hearts as well as minds. We helped them craft a global brand narrative that reflects connection, growth, and love.

This wasn’t about logos and colours — it was about brand story-telling that resonates deeply with consumers and drives long-term loyalty.

From packaging to digital experiences, we created a brand platform that parents can trust, because it reflects the care they put into their children’s lives and what it means to nourish.

Fuel’s comprehensive approach included strategic insight, brand and visual identity, storytelling, and digital integration — transforming Bubs into a brand that stands out in a competitive category.

By aligning creativity with commercial outcomes, Fuel helped Bubs become more than a brand — it became a movement of connection and care.

This work underscores Fuel’s commitment to crafting brands that fuel progress and purpose.

By unlocking Bubs’ unique story and translating it into a powerful platform, Fuel has set the stage for lasting impact and growth.