Compliance isn’t the most exciting word. For years, it was the quiet corner of corporate life — necessary but uninspiring.

Safetrac was ready to challenge that notion, and with Fuel’s partnership, it did. We didn’t just refresh a brand; we transformed the narrative from ‘must-do’ to ‘brand-led.’

The new ‘On the Safetrac’ platform is more than design. It’s a shift in mindset: compliance as empowerment, confidence, and positive change.

Our comprehensive refresh covered strategy, messaging, and design, resulting in a brand that stands out. With clear storytelling and human-centric creativity, Safetrac now embodies the future of compliance: proactive, impactful, and aligned with real business outcomes.

Safetrac is a trusted partner for organisations seeking to shift culture and drive performance.

Safetrac is redefining its category — and proving that when compliance is done right, it fuels something greater.

Now, compliance isn’t just essential — it’s a competitive advantage, delivering lasting cultural change.