Bayer Crop Science - Bayer Biologics
Bayer Crop Science - Bayer Biologics
Launch Bayer Biologics (and indeed the biologics category), dominate the market and promote Bayer Biologics as an effective tool in sustainable agriculture.
Growers knew the value of good soil and improving its quality over generations, but lacked confidence in using biologics over traditional chemicals.
Using industry icons and heavyweights, we developed a testimonial and evidence-based campaign, delivered direct to our targeted growers. It became a global best practice campaign for Bayer.
Bayer Biologics. For those who love the land.
Recognised ‘Global Best Practice’
biologics product in Australia
most successful campaign
“Fuel impressed. They successfully launched a new category for Bayer, are proactive and deliver well beyond expectation. If you want a top-notch agency, I highly recommend Fuel”