Fuel it

Further

Further

We're Fuel

The positive impact agency.

Brand Fuel. Creative Fuel. Business Fuel.

For 25 years, we've moved people and brands forward with our potent mixture of energy, focus, and impact.

Ready? So are we.

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Designers collaboratingWoman with poppy at the Australian War MemorialFuel staff convene at the officeWoman in hi-vis standing outside depotTwo people working on laptopsPadua College student sitting in front of a laptop

What we do

We create impact. Simplify the complex. Inspire. Then move your story forward with ideas.

strategy

To us, strategy is focused clarity. We dig deep, understand the challenge, and reveal opportunities for your brand to connect with people and drive action.

Brand architecture & positioning
Campaign Strategy
Communications planning
Behaviour Change

Brand

Every brand has potential. We unleash it - finding your voice, expressing your purpose, and standing out with confidence.

From new brands to rebrands, we make sure your brand shows up and leaves a mark.

Brand Identity & Guidelines
Logo Design
Naming
Tone of Voice
Packaging Design

campaignS

Campaigns are where your brand connects with people, becomes famous, and drives leads.

In 25 years, we've helped businesses and governments launch campaigns to educate, grow, change minds, and even save lives.

Brand awareness
Acquisition & direct response
Behaviour change
Policy & public safety

digital

We create digital experiences that don’t just perform - they transform.

Blending UX, design, and technology, we build platforms that engage, convert, and scale.

UX/UI Design
CMS & Front-End
E-Commerce
Web Applications

further

Further isn't just what we do. It's how we think.

Have a challenge that doesn't fit the formula? Even better.

Driven by curiosity, obsessed with impact, we go further with you in search of the extra spark that lifts brands to greatness - whatever it looks like.

Work we've fuelled

Our impact.

Changing education for the better

Chisholm Institute

Making compliance compelling

Safetrac

Harnessing potential to build hope

Jobs Victoria

Opening a national icon to a new generation

Australian War Memorial

What we've been up to

stuff.

Discover inspiration from the team at Fuel. What we're doing and what we're thinking about across the agency.

View Our Blog

What people say about us

"...tailored their services to meet our business challenges in a way that other agencies could not."

The Fuel Agency tailored their services to meet our business challenges in a way that other agencies could not. Their comprehensive understanding of our business strategy led to a thorough brand refresh, repositioning Chisholm within Melbourne southeast. Their value lies not just in their advertising expertise, but in their ability to unpack business challenges and respond with creative, effective solutions.

Emily Flores

Head of Marketing & Communications

Chisholm Institute

"The Fuel team brought the Padua College brand to life with energy, heart, and purpose."

They helped us articulate exactly why our school is so special, and built a brand that captures our spirit, celebrates our students, and reflects the pride we all have in Padua. As strategists, creatives, and brand masters, they're a true partner who have genuinely invested in our brand and given it the tools to grow with confidence.

Emily McDougall

Head of Marketing & Enrolments

Padua College

"...the quality of the brand is testament to creativity and expertise."

Fuel is a trusted brand partner for GWW. Their development of the GWW brand was exceptional. In just three months, they expertly guided GWW, the board and stakeholders, through every stage from research to implementation, and the quality of the brand is testament to creativity and expertise.

Emma Melon

Manager Brand & Content

Greater Western Water

Want to fuel something?